Which method of pricing does NOT show the true value of merchandise or services?

The unit pricing method often simplifies the cost of merchandise or services into a single price per unit, which may not accurately reflect the true value of the items when considering factors like quality, brand reputation, and service features. This method focuses on the basic comparison of price per unit without taking into account any additional services or selling points that could add to the overall value for consumers.

In contrast, retail pricing provides a clear picture of the price at which customers purchase goods or services in a store setting. Wholesale pricing refers to the price charged to retailers or distributors, generally indicating the cost at which products are bought in bulk, which can help give insights into the product's value in a larger market context. Package pricing generally groups multiple items or services together at a single price, which can enhance perceived value by offering a better deal when viewed collectively.

By using unit pricing, consumers may miss important qualitative aspects influencing the merchandise's true worth, leading them to make purchasing decisions based solely on price rather than overall value.