Under a preneed burial contract, what percentage can the seller retain to cover selling expenses?

In the context of a preneed burial contract in West Virginia, the law allows the seller to retain a percentage of the total purchase price specifically to cover selling expenses. The correct answer reflects that this percentage is set at 10%. This provision is essential for ensuring that sellers can offset the costs associated with selling these contracts, such as marketing, management, and administrative expenses.

Understanding this percentage is crucial for both sellers and consumers in the funeral industry. For sellers, it helps in budgeting and managing the financial aspects of providing preneed services. For consumers, it clarifies how much of their payment goes towards these operational costs, ensuring transparency in the transaction. This regulation is intended to maintain a balance between protecting the interests of consumers while allowing businesses to sustain their operations.